About Us

At Great Lakes Investment Advisors, our sole focus is YOU.

We’re committed to educating and empowering families to make better decisions with their hard-earned money. We do this by providing guidance to help you develop an overall retirement income strategy and offering a variety of insurance and investment products to help achieve the objectives of that strategy.

We have a strong team of professionals helping ensure you receive all the assistance you need not only in developing your retirement income strategy but in maintaining it throughout your retirement.

Meet Jason F. Cryderman

As the president and co-founder of Great Lakes Investment Advisors, Jason Cryderman is focused on helping clients work toward their retirement dreams through a well-thought-out strategy for retirement income.

Jason began his career in the insurance & financial services industry in 1998. His passion is working with retirees and those preparing for retirement to develop and monitor investment and income strategies tailored to meet their life goals. He has helped hundreds of families appropriately manage their investment exposure to taxes, fees and risk.

Jason is a licensed Investment Adviser Representative (IAR). He has passed the Series 65 securities exam and holds licenses in life and health insurance as well as variable annuities. He has a bachelor’s degree from Michigan State University. Jason is active with the United Way and sits on the board of the MSU Alumni Club of Midland County.

Jason and his wife, Amy, live in Sanford, Michigan, with their two daughters, Alexis and Joslyn, son Carson, and dog Gunner. They enjoy spending time together as a family, including all kinds of sports, outdoor activities, snowmobiling and boating. Jason also enjoys hockey, golf, fishing and hunting.


Meet Carl A. Cryderman

As the vice president of Great Lakes Investment Advisors, Carl is a financial planner specializing in retirement planning and asset preservation for retirees and those preparing for retirement.

Carl has been helping retirees and those preparing to retire reach their financial, retirement and estate planning goals for over two decades. Carl has built a reputation among the families he serves and fellow colleagues as a personally engaged problem solver who provides exceptional customer service. Carl is legally bound to uphold the highest level of fiduciary standards when providing investment advice to his clients.  When working with clients, attorneys, CPA's, other advisors and care givers, Carl's approach is all inclusive, transparent and education based.

Carl has been a mentor, coach and advisor for asset accumulation, asset protection and retirement income for over 20 years. He is a member in superior standing with the National Ethics Association as well as being a member of the Better Business Bureau, Midland Chamber of Commerce and American Veterans.

Carl and his wife Carole, along with their 2 dogs, Pablo and Bo, are long time residents of Midland, MI. When not serving his valued clients or enjoying time with their family, Carl and Carole enjoy travelling, camping, kayaking, biking, hunting, and fishing.

Carl and the team at Great Lakes Investment Advisors are widely recognized in Michigan and beyond as specialists in retirement planning.


Kelly Kusterer

Director of First Impressions

Kelly joined Great Lakes Investment Advisors in November 2016.

Kelly graduated from Northwood University in May 1998 with a dual bachelor's degree in marketing and management.  Prior to joining the Great Lakes team, she spent over 14 years in restaurant management and achieved several awards and certifications for guest service.

Kelly and her husband, Josh, live in Bay City, Michigan, with their daughter, Hayden; son, Jack; and their family cat. When Kelly is not working, she enjoys spending as much time with the family as possible, enjoying activities such as gardening, landscaping, reading, and volunteering at the school her children attend.

Kelly currently sits on the Board of Education at St. Paul Lutheran School in Bay City, MI.


Becky Vosler

Director of New Business & Service

Becky joined the Great Lakes Investment Advisors team in February 2021. She has several years of customer service experience and management skills from the insurance and transportation industry. Becky is here to assist you with your ongoing business and new business needs.

Becky and her husband, Scott, live in Kawkawlin, Michigan, along with their son, Reed. Becky enjoys being outdoors with her family fishing, camping, and traveling. In her spare time, Becky enjoys crafts, baking, archery, and wine. Their home is shared with their family pets of dogs and the newest addition, a kitten.